Market Method
The Market Method is an iterative process that involves gathering data from various market research sources to inform product development decisions. This step begins by defining a clear understanding of the target audience, including demographics, preferences, and behaviors. Next, relevant market trends are identified through secondary research, such as industry reports and academic studies. Primary research is then conducted, encompassing surveys, focus groups, and interviews with potential customers to validate assumptions. Data from these sources is analyzed and synthesized to identify key insights that inform the development of product features, pricing strategies, and marketing campaigns. The Market Method facilitates an understanding of what customers want and need, ensuring that products meet their expectations and preferences.