Investigation
In this step, the process delves deeper into the problem or issue at hand through systematic observation, data collection, and research. The objective is to gather relevant information from various sources, including but not limited to, existing literature, experts in the field, industry benchmarks, customer feedback, and other pertinent data points. This investigative phase enables a comprehensive understanding of the situation, allowing for informed decision-making and the development of effective solutions. As such, it serves as a crucial foundation upon which subsequent steps can be built.