II. Market Analysis
In this step, we conduct an in-depth analysis of the target market to understand its size, growth potential, competition, customer needs, and preferences. This involves researching and gathering data on market trends, demographics, consumer behavior, and industry benchmarks. We also assess the company's position within the market, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). Additionally, we analyze the target audience's psychographics, including their values, attitudes, and lifestyle. The goal of this step is to develop a comprehensive understanding of the market, which will inform the development of marketing strategies, product positioning, and pricing decisions. This information will also help us identify potential risks and opportunities for growth, enabling us to make informed business decisions.