Target Audience
This step involves identifying and defining the Target Audience for the product or service. The target audience refers to the specific group of people who are most likely to use and benefit from the product or service. To determine the target audience, consider factors such as demographics, needs, preferences, behaviors, and pain points. This analysis will help define the ideal customer profile, including characteristics such as age, income level, education, occupation, interests, and values. By understanding the target audience, businesses can tailor their marketing strategies, product development, and customer support to meet the unique needs of this group, ultimately increasing the chances of success in the market.