III. Prioritize Reputation Risks
In this step, you will evaluate potential risks to your reputation and prioritize them accordingly. This involves identifying scenarios that could damage or harm your organization's image, such as publicized scandals, controversies, or crises. Consider both internal and external factors that might impact your reputation, including industry trends, social media, and regulatory issues. Assess the likelihood and potential impact of each identified risk on your reputation, using a standardized framework or model if desired. Based on this evaluation, categorize risks into high, medium, or low priorities to guide further actions and resource allocation for mitigation, preparedness, or response efforts.