Investigation
In this step, Investigation, detailed research is conducted to identify root causes of an issue or opportunity. Relevant data and information are gathered from various sources, including internal stakeholders, customers, competitors, and industry experts. This process involves analyzing and interpreting the collected data to draw meaningful conclusions. The goal of investigation is to gain a thorough understanding of the situation, which will inform subsequent steps in the process. As such, investigation may involve brainstorming sessions, focus groups, surveys, or other research methods to gather insights and validate assumptions. By completing this step, stakeholders can develop a deeper understanding of the issue or opportunity at hand and make informed decisions about how to proceed.