Target Audience
The Target Audience process step involves identifying and defining the specific individuals or groups that the product or service is intended to reach. This includes understanding their demographics, psychographics, needs, preferences, behaviors, and pain points. The goal is to create a clear and concise description of who the ideal customer is, what they are looking for, and how your offering can meet those needs. Key considerations include market research, customer surveys, feedback analysis, and competitor profiling. This step is crucial in developing targeted marketing strategies, product features, and user experience that resonate with your audience, ultimately driving engagement, conversion, and loyalty.